A NEW BRANDCEEDA (at the time), was looking for a new brand.
They represented equipment dealers in eastern Canada, which all have flagship colours, so CEEDA's brand couldn't show a particular preference to any specific dealership colour. As part of their branding, we met to learn about their membership base, and provided them with: • a new logo • email signatures • business cards • window clings • brand guidelines |
A NEW WEBSITEAlong with their new brand, they needed a new website.
The website needed to password-protect sections of the site that were only available to members, while other sections remained visible to the public. Each member received their own log-in to access resources and articles. CEEDA held regular events like their AGM and training sessions that were advertised through their Events page. To help CEEDA maintain an up-to-date site, we: • launched the site • monitored and reported on site analytics • regularly updated events and made small edits to the site • updated plug-ins and kept the site secure through frequent monitoring |
SHARING THEIR STORYCEEDA wanted to create a living history of their members and lobbying efforts, along with information to help dealers make the most of member-only programs.
To tell CEEDA's story, we: • ghost-wrote monthly articles (appearing to be from a CEDA author) • shared the articles and other updates in a monthly e-newsletter • managed their Facebook and X (Twitter) accounts |
RECRUITING & ONBOARDINGTo help CEDA expand to new territory, we created a recruiting and onboarding communications flow.
Potential new members would be contacted through a series of brochures, in-person visits, follow up emails/links, and finally be given an onboarding package welcoming them to the membership. As part of the flow, we created: • brochures • stationary • folders • post cards • an online landing page |
ONLINE TRAININGPreviously, CEDA was presenting health and safety training eight times a month, taking up valuable resources.
To streamline the process, give the dealers more flexiblity, and track staff participation and scores, we launched an online training portal. CEDA could: • upload the video presentation • input the quiz • track dealership participation • add/remove staff easily Members could: • view individual staff scores and participation • take the courses whenever their schedule allowed • assign courses that were most relevant to their team • prove compliance to the Ministry with easy-to-access certificates |