CeDA x CAiRN & CASK
Canadian Equipment Dealers Association (CEDA) has been a longtime client that's been through some changes over the past few years.
They recently merged with another association, so they're channels are no longer active, but you can see some of the work we accomplished together memorialized here.
They recently merged with another association, so they're channels are no longer active, but you can see some of the work we accomplished together memorialized here.
SEE CEDA'S SITE IN ACTION
BRand PROGRESSION
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A NEW BRANDCEEDA (at the time), was looking for a new brand.
They represented equipment dealers in eastern Canada, which all have flagship colours, so CEEDA's brand couldn't show a particular preference to any specific dealership colour. As part of their branding, we met to learn about their membership base, and provided them with: • a new logo • email signatures • business cards • window clings • brand guidelines |
A NEW WEBSITEAlong with their new brand, they needed a new website.
The website needed to password-protect sections of the site that were only available to members, while other sections remained visible to the public. Each member received their own log-in to access resources and articles. CEEDA held regular events like their AGM and training sessions that were advertised through their Events page. To help CEEDA maintain an up-to-date site, we: • launched the site • monitored and reported on site analytics • regularly updated events and made small edits to the site • updated plug-ins and kept the site secure through frequent monitoring |
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SHARING THEIR STORYCEEDA wanted to create a living history of their members and lobbying efforts, along with information to help dealers make the most of member-only programs.
To tell CEEDA's story, we: • ghost-wrote monthly articles (appearing to be from a CEDA author) • shared the articles and other updates in a monthly e-newsletter • managed their Facebook and X (Twitter) accounts |
REBRANDINGA year or two after their new visual identity was created, the board voted to expand their operations across Canada.
CEEDA then became CEDA. We updated the logo, website, and marketing materials to reflect the change. |
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RECRUITING & ONBOARDINGTo help CEDA expand to new territory, we created a recruiting and onboarding communications flow.
Potential new members would be contacted through a series of brochures, in-person visits, follow up emails/links, and finally be given an onboarding package welcoming them to the membership. As part of the flow, we created: • brochures • stationary • folders • post cards • an online landing page |
ONLINE TRAININGPreviously, CEDA was presenting health and safety training eight times a month, taking up valuable resources.
To streamline the process, give the dealers more flexiblity, and track staff participation and scores, we launched an online training portal. CEDA could: • upload the video presentation • input the quiz • track dealership participation • add/remove staff easily Members could: • view individual staff scores and participation • take the courses whenever their schedule allowed • assign courses that were most relevant to their team • prove compliance to the Ministry with easy-to-access certificates |
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