Mariposa electric x CAiRN & CASK
Mariposa Electric built a website years ago. Unfortunately, the process to update content was cumbersome and relied on their previous developer, leaving it as a snapshot in time.
With plans to continually grow and develop the business, they wanted an easy-to-use backend editor to update their services and share client stories.
We launched the website to include all of their current business lines with templates so they could easily add pages as their business expands.
Mariposa Electric's website was built in partnership with Frolic.
With plans to continually grow and develop the business, they wanted an easy-to-use backend editor to update their services and share client stories.
We launched the website to include all of their current business lines with templates so they could easily add pages as their business expands.
Mariposa Electric's website was built in partnership with Frolic.
SEE Mariposa electric'S SITE IN ACTION
WEBSITE REQUIREMENTS
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Service lines vs. installationsMariposa serves homeowners, residential developers, farmers, and commercial property builders and needed to address their unique needs.
While the services often overlap, the motivations for choosing Mariposa change. We built the site to cover each of the customers' needs across the services they offer, so they don't have to sift through paragraphs of information to find what's relevant to them. |
Customer ProjectsTo showcase the work they're doing and highlight different keywords, we created customer project pages.
On these pages, they can outline which service categories the project falls within and show photos and a description of the work. For new customers, it helps them assess if Mariposa is the right team for their needs. For Google, it helps them appear in search results based on the locations they've worked in, builder's they've worked for, |
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24/7 SupportAfter the website launched, M&C called us to add a landing page for snowplows.
Because we had already considered this addition when we built the site, it was already a part of the customer flow. Instead of immediately linking off to a manufacturer's website, customers could browse more product lines on the M&C site through the snowplow page first. The option to add an online store still exists and could be easily done. |
SERVICESM&C Hydraulic was purchased by Matti Kangas, the owner of Kangas Equipment Repair.
While many of their services overlap, they are separate companies. We've nodded to them on the service page, while outlining the hydraulic and pneumatic services specific to M&C. This page is keyword-rich to capture searches across different industry uses and equipment. |
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ContactOur primary goal is to use the website to drive customers to work with our clients in their preferred method. For M&C, that took two shapes.
M&C didn't want customers to show up at their shop with equipment without an appointment. Throughout the website, we invited customers to book an appointment and clearly stated what kind of services they provide. However, we also wanted to make it easy for customers to shop their product lines. For those customers, we outlined how to easily find their showroom with calls to action leading to a linked Google map, store hours, and address throughout the site. |